It's not uncommon these days to encounter a marketing plan that has one glaring flaw in it: no strategy for print marketing. Because of the prevalence of digital media, many businesses simply ignore print marketing opportunities or wing it when the time to advertise in print comes. Neither option counts as a strategy, and both can be costly and ineffective. Too many businesses rely on last-minute, expensive print campaigns rather than using in-house printing options to reach potential clients and customers.
Envision this, if you dare: paper stacked and piled everywhere, haphazardly cascading over desks, filing cabinets, and boxes, all sense of organization gone. Imagine nearly 40,000 files in disorganized chaos—so much paper that its sheer bulk threatens the safety of workers in an office where the floors have begun to bow under the weight of paperwork.
Document Management is well known for the successful delivery of some sizeable advantages, including improved organizational efficiency, more office space, and cost reductions as high as thirty percent. These three benefits alone are well worth further investigation.
But That's Not All
Another advantage many businesses have discovered is Document Management's ability improve environmental sustainability.
Despite concerted efforts to go digital, we're still using paper at unprecedented levels. Even with readily-available technologies that allow end-users to bypass paper processes, 85% of office documents are still printed on paper.
We've Got a Long Way to Go
The Paperless Project has gathered some sobering statistics about paper usage in the United States.
Paper processes are still in. 70 to 80% of business processes still rely mainly upon the printed page.
While many people use the words copier and multifunction printer interchangeably, there are some noteworthy differences. Evaluating your company's needs is the best way to determine which one you should purchase or lease. Because size and features play a major role, it's critical to consider both the size of your workgroup and the functions they need to complete their tasks.